Buy Now Pay Later

The credit card EMI or debit card EMI option requires the customers to purchase a product from your website based on their credit or debit card validation. Customers are expected to enter their corresponding card details and verify it in order to avail the EMI option.

Cardless EMI, on the other hand, requires only the customer phone number and not the card details. Being a completely digital payment method, customers can purchase a product and pay for it in EMI without the need of a credit or a debit card. Most suitable for high-valued goods like mobile phones, laptops, or furniture.

When you use a credit card EMI, you're essentially taking a loan from your card issuer, which decreases your credit limit. The loan is repaid in installments. Typically, all cardholders qualify for this, but the interest depends on the card and EMI duration, unless a zero-interest promotion is in effect.

Debit Card EMI, on the other hand, involves drawing funds from your associated bank account in set installments, thereby directly affecting your account's balance. Qualification for this option may depend on the bank's specific requirements, which often relate to your account history or balance. Interest rates can differ based on these factors as well.

The cardless EMI allows customers without access to credit or debit cards to pay in equal instalments starting from 3 months and make high-value purchases. Cardless EMIs offer higher credit limit upto Rs.2 Lakhs. Whereas Pay Later offers the convenience of credit cards to new-age shoppers, where they are assigned a credit limit and can repay in 15- 30 days. Pay Later is preferred for low-mid size transactions with a lower credit limit of upto Rs.60,000 as compared to Cardless EMIs.

All merchants, except those in the restricted category of business like gaming, jewellery etc, can provide the BNPL options to their customers on their website or app checkout. While the majority of the merchants are auto-approved, some businesses are subject to approval from the BNPL partners. Contact care@cashfree.com for more information.

Activating BNPL options is easy and can be done on your Cashfree Merchant Dashboard. You have the freedom to choose which options to enable, with several of them already enabled by default for your convenience. You can also get in touch with your Account Manager or write to care@cashfree.com for enabling any BNPL mode.

Absolutely! You have the flexibility to decide which Buy Now Pay Later options you want to offer to your customers. All these settings can be conveniently managed from your Cashfree Merchant Dashboard.

Using Offer Engine on the merchant dashboard, allows you to create various offers for different payment methods. This flexibility lets your customers choose their preferred payment method. Merchants employing Cashfree Payment's hosted checkout pages and plugins will automatically have these offers applied, without any extra integration effort. You can also configure No Cost EMI offers, special cashbacks and discounts using Cashfree's no-code Offer Engine. Learn more: https://docs.cashfree.com/docs/offers

If you are a merchant using our Seamless checkout flow (Next-gen APIs), you can easily integrate the BuyNow Pay Later options on your website or mobile checkout with a few additional parameters on the existing APIs. Find API docs here -https://docs.cashfree.com/docs/affordability

It takes 7-10 days for approval and activation of EMI and Pay Later. Merchants can also see what all options are enabled for them on Cashfree Merchant Dashboard.

Absolutely! You can configure No Cost EMI offer through the Offer Engine on your Cashfree dashboard. This option enables your customers to purchase goods in monthly installments without any interest charges.

With Cashfree's BNPL suite you get readily tap into a base of 20 million plus pre-approved users across 20+ Pay Later and Cardless EMI partners.

If a customer using Buy Now Pay Later (BNPL) fails to repay, the merchant typically faces no direct financial loss but can risk damaged customer relationships.

EMI via International cards like Amex are supported for payments outside of India.

Absolutely, Cashfree Payments has your back. Our default checkout process comes with a pre-configured eligibility check, ensuring only eligible customers see the Pay Later options applicable to them. This enhanced conversions by 30% for our merchants. If you're utilizing Seamless Checkout for your business, you can integrate the eligibility check engine through Eligibility APIs with your website or mobile app, further optimizing the checkout process