White Label Payment Gateway

White label payment gateways enable businesses to accept payments through a checkout experience that they can design, brand, and customize to suit their customers, even as the underlying infrastructure is provided by an expert payments company. Cashfree’s white label payment gateway offering ensures the latest technology which is 100% compliant with the latest guidelines and security standards and protocols. This ensures that businesses using our white label payment gateway solution get to offer a complete payments experience to their customers without having to invest in building a new checkout system.

White label payment gateways are convenient and efficient ways for businesses to provide a bespoke payment collection service to their customers without having to expend time, effort, and money to develop and maintain their own checkout system. Here are some of the reasons why businesses would want to use a white label payment gateway:

Cost-efficiency: Building your own checkout system from scratch can be an expensive endeavor, and would require substantial development resources. Using a white label payment gateway enables businesses to collect payments from their customers without having to lock up weeks of development effort required to build and the months of effort required to maintain their own checkout.

Faster go-live and greater uptime: Creating your own payment collection experience takes a significant amount of time and resources, and can delay your business from serving customers by weeks. Furthermore, any maintenance work could necessitate downtimes and could seriously impact business continuity and leave existing and potential customers dissatisfied. With Cashfree’s white label payment gateway solution, businesses can start collecting payments from customers faster by utilizing their plug-and-play platform and easy integration to get started in a few days and never experience any service interruption.

Customization as a differentiator: In competitive industries, customer retention and brand loyalty is derived from providing your customers with premium experiences that make you stand out from the crowd. White label payment gateways enable businesses to put in their brand logo and colors into the checkout process. Cashfree’s white label payment gateway solution goes further and enables businesses to build payment flows that match the look and feel of your website and brand, providing a seamless payments experience that delights customers.

Expertise: White label payment gateways have experience in enabling millions of netizens to make payments to their favorite brands; this means that they have the talent and knowledge to ensure compliance and security. Cashfree’s white label payment gateway solution leverages our long history of providing 6,00,000 businesses with best-in-class payment solutions, our industry-leading success rates, and India’s best payment gateway infrastructure.

Any business that cares about giving its customers a seamless checkout and payments experience can and should use a white label payment gateway solution. There are some industries that have particularly strong use cases for white label payment gateways -

E-commerce:
White label payment gateways provide a wide set of payment options and help drive up e-commerce conversion rates. Cashfree’s white label payment gateway solution goes further - with 150+ payment modes available to end customers and the country’s widest BNPL suite of it ensures that e-commerce business can lower their cart abandonment rates and offer their customers the best success rates.

Online Travel Aggregators:
OTAs in India have to struggle with long checkout processes that require end customers to have to enter multiple details - their name, passenger information, choice of destination, seat preference and seating classification, meal options, and insurance - long before they even get to initiate payment! This is why OTAs in India face some of the highest abandonment rates. With Cashfree’s white label payment gateway solution, OTAs can optimize their checkout process and journey and still ensure that they provide their customers the smoothest and most secure payments experience.