Shopy Vision’s Conversion Transformation Journey with Cashfree’s BNPL Plus

About Shopy Vision

Shopy Vision is your premier online destination for electronics shopping. As a trusted e-commerce platform, we curate a diverse selection of branded items from across the globe. Our unwavering commitment to quality ensures that you only receive 100% original products, giving you peace of mind with every purchase. We take pride in our dedication to customer satisfaction, offering the best deals and exclusive offers on our website.

This case study delves into how Shopy Vision opted for Cashfree Payment’s BNPL Plus to revolutionise its website conversion strategy.

Product in Focus

BNPL Plus – Cashfree’s BNPL Widget

Challenge

Optimising for website conversions and enhancing customer’s shopping experience

The lack of upfront visibility of offers and EMI options created several challenges such as lower conversion rates, limited customer engagement, increased cart abandonment, low average order value, and decreased customer satisfaction. Customers often miss out on attractive incentives and convenient payment options, resulting in missed sales opportunities and dissatisfaction. 

Solution

To address their conversion and customer experience challenge, Shopy Vision turned to BNPL Plus, Cashfree’s BNPL widget. This solution effectively tackled their primary issue of upfront visibility for multiple flexible payment options and offers. With Cashfree’s BNPL Plus, Shopy Vision successfully showcased EMI options and offers directly on the product display page, rather than solely on the checkout page. This strategic implementation resulted in a significant increase in conversions and garnered positive feedback from customers who appreciated its user-friendly discoverability and seamless usability.

Why BNPL Plus by Cashfree Payments

The integration of Cashfree’s BNPL Plus proved instrumental in driving Shopy Vision’s business growth and improving customer experience. The decision was driven by several compelling reasons, including:

• Dynamic Offer Customisation: BNPL Plus allowed for dynamic customisation of offers based on the type and value of goods. This personalised approach helped drive customer engagement and conversion rates.
• Simplified Integration: Cashfree’s BNPL Plus offered a streamlined integration process, reducing complexity and saving valuable time for the website development team.
• User-friendly Interface: BNPL Plus boasted a great user interface, enhancing the overall shopping experience for customers and increasing their trust and confidence in the platform.